Nawa Intro to Sports
From major wins for Saudi athletes on the global stage to the Kingdom hosting major continental and international events, sports is one of Saudi Arabia's fastest-growing industries. Nawa Intro to Sports is your first step into it, understanding the industry from the athlete all the way to clubs, events, media, and governing bodies.
A national industry on the rise.
Saudi Arabia is investing in sport at every level, hosting world-class events, building clubs and leagues, and opening real career paths across an entire value chain. That means growing demand for people who understand how the industry actually works.
Nawa Intro to Sports gives you that foundation, a clear, practical introduction to the people, organizations, and decisions that shape the game off the field.
Built for a first step.
- Students exploring a future in the sports industry.
- Fresh graduates who want a first, structured step into the sector.
- Young professionals curious about clubs, events, media, and governance.
- Anyone passionate about sports who wants to understand the industry behind it.
You leave with more than notes.
- A clear map of the sports industry, from athletes to clubs, media, events, and governing bodies.
- An understanding of how value is created across the business of sport.
- Practical exposure through a mid-program business challenge and a final capstone.
- A network of peers who want to build careers in sports.
- A Nawa certificate of completion.
Four streams, one capstone.
Over 14 days you move through the industry stream by stream, from the athlete outward, with a dedicated communication and major-events focus, then bring it all together in a capstone challenge.
Athletes & their ecosystems
Understand the athlete at the center of the industry, development pathways, representation, performance, and the people and systems that support them.
Business of sport & clubs
How clubs and sports organizations create value, revenue models, sponsorship, operations, and the commercial engine behind the game.
Fans, media, communication & major events
Building and engaging audiences, media, storytelling, communication, and how major continental and international events come to life.
Governance & strategy
The rules of the game off the field, governing bodies, policy, strategy, and how the sector is led and regulated.
Capstone challenge
Bring it all together, apply what you've learned across the four streams to a real-world sports challenge and present your thinking.
The 14‑day journey.
This journey is indicative. The detailed daily schedule, session times, speakers, and venue will be announced closer to the program.
A sample day
- 1Framing session, the theme and why it matters
- 2Practitioner insight from the industry
- 3Hands-on activity or case discussion
- 4Team work toward the challenge
- 5Reflection and wrap-up
Illustrative structure, exact times to be announced.
Mid-program business challenge
Halfway through, teams apply what they've learned about athletes and the business of sport to a real-world challenge, building the muscle you'll need for the capstone.
Final capstone challenge
The program closes with a capstone. Teams tackle a sports-industry challenge that pulls together all four streams and present their thinking.
Practitioners from the field.
Sessions are led by practitioners working across the sports industry, athletes' representatives, club and league professionals, media and events specialists, and people shaping strategy and governance. The full line-up of speakers and partners will be announced closer to the program.
Speakers, partners and venue will be announced soon.
Certification
Participants who complete the 14 days and the capstone challenge receive a Nawa certificate of completion, a credential you can add to your CV and LinkedIn as your first step in the sports industry.
Backed by leaders in sport.
More partners and endorsements to be announced.
Want the full picture?
Read the complete program overview.
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